We invest in companies that are already generating revenue and are demonstrating consistent revenue growth.
– We invest in companies with great teams, bringing deep domain expertise, an innate understanding of the problem they are trying to solve, and the potential to credibly scale the business.
– We invest in companies with products or services that solve a real pain point.
– We invest in companies that have a proprietary or highly differentiated product with a path towards sustainable differentiation.
– We invest in companies with enormous potential for growth and that are addressing large target markets.
– We invest in companies with reasonable valuations reflecting a realistic assessment of the company’s progress to date and prospects for success.
– We have a strong preference for companies that are demonstrating early evidence of having identified efficient, scalable, paid customer acquisition channels, a low ratio of Customer Acquisition Cost to Lifetime Value, and a quick time to recoup Customer Acquisition Cost.
– We invest in companies that will have a minimum available cash runway of 12 months post-close.
– We invest in companies that are capital efficient and can scale quickly without a lot of additional capital. We gravitate towards entrepreneurs who treat every dollar as if it’s their own and who think carefully about raising capital – both the timing and the amount – to optimize for success.
– We prefer to invest in companies where the Forefront community can add significant value beyond capital. This includes introductions, strategic advice, referrals, and more.