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How my lunch with Zapier turned into billion dollar SEO

How my lunch with Zapier turned into billion dollar SEO Product Led SEO

Specification

Company

Zapier Zapier

Date

February 22, 2024

Description

Eli Schwartz met with Wade Foster, co-founder of Zapier, to discuss SEO growth strategies. This meeting led to a shift from content-led to product-led SEO, resulting in significant traffic growth for Zapier.


Topic

Programmatic SEO Custom CMS Development
How my lunch with Zapier turned into billion dollar SEO
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