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How Blinkist Increased Conversions by 23% with Paywall Design Optimization

Growth.Design

https://growth.design/case-studies/trial-paywall-challenge

Specification

Date

December 2021

Description

The case study on Growth.Design explores how Blinkist improved trial conversion rates by 23% with a strategic change to its paywall design. By emphasizing the value of its product upfront and removing friction in the signup process, they were able to ethically increase conversions without sacrificing the user experience.

Topic

Paywall Conversion Optimization User Acquisition Subscription Model UI/UX Design

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