How Cash App Grows: Becoming King For Block’s $24B Commerce Stack

Cash App’s growth is largely due to its ability to diversify beyond peer-to-peer payments, becoming a comprehensive super app. By targeting underserved markets and leveraging cultural cachet, the app successfully integrated financial services with social features, making it a viral and widely used product. Its innovative stack and low customer acquisition cost, combined with product velocity and community-driven growth, helped Cash App carve out a dominant position in the fintech space.