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How my lunch with Zapier turned into billion dollar SEO

Product Led SEO

https://www.productledseo.com/p/how-lunch-with-zapier-turned-into

Specification

Company

Zapier

Date

February 22, 2024

Description

Eli Schwartz met with Wade Foster, co-founder of Zapier, to discuss SEO growth strategies. This meeting led to a shift from content-led to product-led SEO, resulting in significant traffic growth for Zapier.

Topic

Programmatic SEO Custom CMS Development

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