Good Alpha Industries is a New York-based venture capital firm founded in 2021, focusing on nurturing North American Better-For-You Consumer Packaged Goods (CPG) companies, Consumer Tech, and Marketplaces. They aim to support companies with missions that contribute positively to the world.

The firm was established by Greg Fleishman, Zubin Mehta, and Sam Caspersen, who bring experience from starting, operating, and funding businesses in the CPG, Consumer Tech, and Sports & Entertainment sectors. Their goal is to help entrepreneurs transform their ideas into successful companies that make a meaningful impact.