Sugar Capital is a San Francisco-based venture capital firm founded in 2020, focusing on early-stage investments in the future of commerce. They target companies across sectors such as business products and services, e-commerce, consumer products and services, and information technology.

The firm was established by Brian Sugar, an entrepreneur with extensive experience in commerce, technology, and media industries. Prior to founding Sugar Capital, Brian co-founded POPSUGAR, a global media and commerce brand, and served as its CEO and board member.