Dive into the story of Spenser Skates, who, after a successful stint at MIT and an initial foray into the startup world with Sonalight, a voice recognition app, identified a groundbreaking opportunity. This realization led to the founding of Amplitude, a company focused on enhancing how businesses understand customer interactions through product analytics. Initially, Amplitude emerged from the challenges and insights gained at Sonalight, highlighting the importance of deeply understanding user behavior and the critical role of product data in driving business decisions.