American Family Ventures is the venture capital arm of American Family Insurance, focusing on early-stage investments in startups transforming the insurance industry. They invest across all insurance product lines, adjacent vertical markets, and enabling technologies, aiming to shape the future of the industry.

Founded in 2010, American Family Ventures operates with over $800 million in assets under management. They leverage a multi-limited partner model to partner with startups and carriers, providing a carrier perspective to startups and translating startup innovations to carriers.